Here is my Cityscape article on online perfumery Planet Prestige: Planet Prestige covers all the bases. As always: this article is copyrighted so please don’t post it elsewhere! [EDIT: Planet Prestige’s Berlin store has closed down!]
Tag Archives: Germany retail market
Kryolan is a professional makeup artist brand from Berlin. It was established in 1945; Kryolan’s core business is film and theater makeup, they make artificial blood, body fluids and scars, camouflage and HD products; they are also very popular with makeup artists. And they have a great range of “regular” makeup. I love their Camouflage Powder; have been buying it for years. Read my Mintel article here.
Planet Prestige is an online store for premium and niche beauty which was founded in December 2012. So far so good. But, and that is the unusual twist, unlike most online retailers the company has also opened a perfumery here in Berlin. Yes, a proper bricks-and-mortar store.
According to current EU legislation you can only sell cosmetics online if you also have at least one real store, so most online retailers have a street address somewhere to satisfy the requirements and that’s it. The Planet Prestige store on Oranienburger Straße 27, however, is a very stylish stand-alone store. It is also my current Mintel article topic. Continue reading
Beauty International 2013 in Düsseldorf was very busy indeed, with 1250 exhibitors from 41 countries and some 50,000 trade visitors. Like most FMCG trade shows Beauty is an order show but – and this is what I love about it! – it also has a direct sales area. Continue reading