Tag Archives: Germany retail market

Brand Profile: Kryolan

Kryolan is a professional makeup artist brand from Berlin. It was established in 1945; Kryolan’s core business is film and theater makeup, they make artificial blood, body fluids and scars, camouflage and HD products; they are also very popular with makeup artists. And they have a great range of “regular” makeup. I love their Camouflage Powder; have been buying it for years. Read my Mintel article here.

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Filed under Berlin, Brand Profiles, Mintel, Retail

ECM article: Online retailer Point Rouge

My first Retail Focus article for cosmeticsbusiness.com is about online retailer Point Rouge. A direct competitor of Planet Prestige!

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Filed under Berlin, cosmeticsbusiness.com, Retail, Trends

Store Profile: Planet Prestige

Planet Prestige is an online store for premium and niche beauty which was founded in December 2012. So far so good. But, and that is the unusual twist, unlike most online retailers the company has also opened a perfumery here in Berlin. Yes, a proper bricks-and-mortar store.

According to current EU legislation you can only sell cosmetics online if you also have at least one real store, so most online retailers have a street address somewhere to satisfy the requirements and that’s it. The Planet Prestige store on Oranienburger Straße 27, however, is a very stylish stand-alone store. It is also my current Mintel article topic. Continue reading

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Filed under Berlin, Mintel, Retail, Store Profiles, Trends

Beauty International 2013: [Show Report]

Beauty International 2013 in Düsseldorf was very busy indeed, with 1250 exhibitors from 41 countries and some 50,000 trade visitors. Like most FMCG trade shows Beauty is an order show but – and this is what I love about it! – it also has a direct sales area. Continue reading

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Filed under Industry News, Show Reports, Trade Shows