I arrived in Tokyo a couple of days ago and it’s lovely to be back! It’s also turning into a busy week again: Tokyo Design Week starts in a few days – look out for a show review soon! – and I’ve already started to check out my favourite beauty stores to see what’s been happening in the last six months.
My friend Julia from organic blog Beautyjagd is also in Tokyo at the moment and she suggested we visit the new Ainz & Tulpe drugstore across from the East Exit of Shinjuku Station. Which is what we did – and what a fabulous store it turned out to be!
During my last visit in Tokyo I had checked out a couple of smaller Ainz & Tulpe outlets in Shinjuku and Shibuya. Yes, I did notice the difference to the traditional Japanese drugstore retailers like Sun Drug, Matsumoto Kiyoshi etc. – Ainz & Tulpe stores are much more stylish with good product presentation and a modern store layout – but other than that the chain didn’t leave a lasting impression.
However, the chain’s new Shinjuku store is in a different league altogether. It was opened in July 2015 and is quite spectacular – three floors with a total retail space of 1,290 sq m. Located opposite the East Exit of Shinjuku station, close to Lumine Est department store, Ainz & Tulpe’s new Tokyo flagship offers a fabulous selection of Japanese and international beauty brands, gadgets, fragrances and something that I’ve only seen at Tokyu Hands so far: regional cosmetics from Japan. Click on the link below for a pictorial tour of the store and more info on the Ainz & Tulpe chain.
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TRENDS. TRAVELS. AND BERLIN 