Cosme Tokyo 2023 was my first in-person Cosme Tokyo since the pandemic. The 2022 show actually took place offline again but back then travel to Asia was still impossible for Europeans, so I attended Cosme Tokyo 2022 digitally. Cosme Tokyo 2021 was a fully digital show as well. And here are the links to the 2020, 2019 and 2018 shows, if you’re interested.
Cosme Tokyo 2023 was smaller than its pre-pandemic editions. Then again, this has been the case with every international beauty trade show that I’ve attended over the past nine months (from Cosmoprof Bologna 2022 over Vivaness 2022 to Cosmoprof Asia 2022). I think it’ll be a few more years before these global trade fairs return to normal again.
Quite a few of Cosme Tokyo’s regular Japanese exhibitors didn’t attend the show this year, and the Chinese exhibitor contingent was also much smaller than usual. So was the number of European and US/Canadian brands, by the way – I only saw a half dozen or so non-Asian beauty companies at the fair. Still, it was a super interesting Cosme Tokyo and I was incredibly happy to be back at Tokyo Big Sight.
TRENDS. TRAVELS. AND BERLIN 