I was in Tokyo recently for the 8th edition of Japan’s largest retail cosmetics trade show: Cosme Tokyo 2020 took place from 20th-22nd January at Makuhari Messe. The trade fair had relocated from Tokyo Big Sight exhibition centre to Makuhari in Chiba prefectures a few years ago – in 2021, however, Cosme Tokyo will return to Tokyo Big Sight.
Anyway, Makuhari Messe is around 40 minutes by local train from Tokyo Station – i.e. good transport connections if you’re staying in the Chiyoda area. I had booked my hotel in Kanda (one stop away from Tokyo Station) so my daily commute to the trade show was very manageable.
As you can imagine, this year’s Cosmoprof Asia was massively overshadowed by the political situation in Hong Kong (#StandWithHongKong).
Many international exhibitors had cancelled their appearance at short notice, the majority of attendees from mainland China (one of the biggest visitor demographics for Cosmoprof Asia) also decided to skip the show this year; and so did quite a few international visitors.
I had booked my usual Wan Chai hotel in walking distance of HKCEC and my part of the neighbourhood remained fairly quiet this week so I felt pretty safe throughout my entire stay in Hong Kong. And I did enjoy Cosmoprof Asia 2019 despite everything!
Cosme Tokyo is getting bigger and better every year. The 2019 edition of Japan’s largest trade show for retail cosmetics featured 780 exhibitors from 35 countries. And over 25.000 visitors attended during the three days of Cosme Tokyo and its sister fair, Cosme Tech.
It was one busy and very cool show! My Insta feed shows almost 30 mini brand/product profiles which is usually my Cosmoprof Asia average! Anyway, it was an exciting trade fair: I met a lot of interesting new brands (and some old favourites). And if you’re interested: here is my Cosme Tokyo 2018 show report.
For more on my favourite brand discoveries and the key trends at Cosme Tokyo 2019, click on the link below!
It was my first trip to Shanghai and my first visit to China Beauty Expo. The trade fair was immense, chaotic and exhausting (as trade shows tend to be!) but also very interesting; mostly because I don’t know many Chinese brands so there was plenty to discover – after all, China Beauty Expo is one of the biggest C&T trade shows in mainland China. Click on the link below for a detailed show review with over 100 high-res pics!
From 15th-17th May 2017 Beautyworld Japan took place in Tokyo, Japan. It was my first visit to Beautyworld Japan and my second Japanese C&T trade show – click here to read my show report of CosmeTokyo 2014.
According to organisers Messe Frankfurt, the 20th edition of Beautyworld Japan was a success: 634 exhibitors from 16 countries and regions presented themselves and their brands at the show. The majority of exhibitors – 526 – came from Japan, the rest were from overseas. And a total of 72,594 visitors attended the trade fair at Tokyo Big Sight exhibition centre.
Click on the link below to read more about Beautyworld Japan 2017!
Well, the 21st edition of Asia’s biggest beauty trade show has come and gone. Cosmoprof Asia 2016 took place from 15th to 18th November 2016.
This year, organisers UBM BolognaFiere had divided the trade show into two sections: Ingredients, Machinery/Equipment, Pack & OEM took place from 15th-17th November at AsiaWorld-Expo; Cosmetics & Toiletries, Salon Beauty, Hair & Nails was at Hong Kong Convention & Exhibition Centre from 16th-18th November.
Since my focus is retail cosmetics I spent the entire trade show at HKCEC. And like Cosmoprof Asia 2014 and Cosmoprof Asia 2015, Cosmoprof Asia 2016 turned out to be a fabulous show: I discovered interesting new beauty brands and met up with many familiar faces – it was an exciting (and exhausting!) three days.
Click on the link below for some of my favourite brand discoveries!
A few days ago I was walking through drugstore retailer Ainz & Tulpe’s Harajuku store when the fabulous retro-looking packaging of Ueba Esou’s Gofun nail polish range caught my eye. That very same day, in a different part of Tokyo, I saw Gofun again; this time in a store selling traditional Japanese handicrafts. Besides the Gofun polishes, the store also carries Ueba Esou’s hand cream range – less retro-looking but equally charming. I started to research the brand and guess what – Ueba Esou isn’t a cosmetics company at all: they are a Kyoto-based manufacturer of traditional Japanese artist paints.
I was walking around Shibuya today (my must-visit stores in this area include Cosmekitchen in Hikarie department store, the big Tokyu Hands and, of course, design depato Loft Shibuya!) and saw this interesting example of gender-specific retail: Its’ Demo is a fashion/beauty store chain aimed at an exclusively female demographic.
And here is the PDF article of my Cosmoprof Asia 2015 show report for SPC Magazine (SPC Magazine, February 2016 (Vol 89 No 2); copyright: HPCi Media). You can also find the article on www.cosmeticsbusiness.com. Enjoy!
The last stop on my Asian tour was Hong Kong – and the big event here was, of course, Cosmoprof Asia! Not only is it the most important C&T trade show for the entire Asian region but the fair also celebrated its 20th anniversary in 2015. Congratulations!
The official trade show stats for 2015 speak for themselves: there were 2,504 exhibitors from 46 countries which marks an increase of 6% compared to 2014. A total of 63,241 visitors from 119 countries attended the trade show (+ 5.5%) and there was a 7% increase in visitors from outside the Hong Kong area (including me!).
And here are some more facts and figures: there were 22 country and group pavilions (Korea was the biggest exhibitor and Chile attended for the first time), total exhibition space grew 3% to over 84,000 sq m and Italy and the US were the countries of honour because of their continued support of Cosmoprof Asia.
At the official Cosmoprof Asia press conference, organizers UBM and BolognaFiere also announced the following news: because the trade fair has grown so much over the last few years, the 2016 edition will take place in two different venues.
Cosmetics, Salon, Hair, Nails & Accessories will remain in the Hong Kong Convention & Exhibition Centre; Packaging, Ingredients, Equipment, Private Label etc. will move to Asiaworld Expo. The 2016 fair dates are 15th to 17th November for Asiaworld Expo and 16th to 18th November for the Convention Centre which means that there is an extra day for visitors who want to take in both parts of the show.
But all of that is still in the future; join me now for a tour around Cosmoprof Asia 2015 featuring, in no particular order, some of my favourite brands and companies from across the world. By the way: this article is even longer than my usual trade show reports – you have been warned!