Tag Archives: cosme week tokyo

Cosme Tokyo 2024: [Show Report]

The 12th edition of Cosme Tokyo, Japan’s largest retail beauty trade fair, took place from 17th to 19th January 2024 at Tokyo Big Sight expo centre. As usual, the show was held as part of Cosme Week Tokyo which also includes Cosme Tech (OEM/ODM, ingredients, supply chain), Inner Beauty (functional foods/beverages, nutritional supplements), Hair Expo (salon hair care), Esthec Japan (salon face/body care) and Beauty Marketing Expo (services for the Japanese cosmetics industry). Cosme Tech, incidentally, was the first beauty trade show in this format, Cosme Tokyo only followed seven years later.

I remember visiting the 2014 version (back then it took place in October) and the show was so tiny! My next Cosme Tokyo was the 2018 edition, followed by Cosme Tokyo 2019 and Cosme Tokyo 2020. Cosme Tokyo 2021 and Cosme Tokyo 2022 were digital events for me, with Cosme Tokyo 2023 finally (!) an in-person trade fair again.

Cosme Tokyo 2024 was very busy throughout the three days of the fair – a total of almost 34,000 visitors was registered across all Cosme Week shows – and I enjoyed it tremendously.

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Cosme Tokyo 2023 [Show Report]

Cosme Tokyo 2023 was my first in-person Cosme Tokyo since the pandemic. The 2022 show actually took place offline again but back then travel to Asia was still impossible for Europeans, so I attended Cosme Tokyo 2022 digitally. Cosme Tokyo 2021 was a fully digital show as well. And here are the links to the 2020, 2019 and 2018 shows, if you’re interested.

Cosme Tokyo 2023 was smaller than its pre-pandemic editions. Then again, this has been the case with every international beauty trade show that I’ve attended over the past nine months (from Cosmoprof Bologna 2022 over Vivaness 2022 to Cosmoprof Asia 2022). I think it’ll be a few more years before these global trade fairs return to normal again.

Quite a few of Cosme Tokyo’s regular Japanese exhibitors didn’t attend the show this year, and the Chinese exhibitor contingent was also much smaller than usual. So was the number of European and US/Canadian brands, by the way – I only saw a half dozen or so non-Asian beauty companies at the fair. Still, it was a super interesting Cosme Tokyo and I was incredibly happy to be back at Tokyo Big Sight.

Halls (10)

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Cosme Tokyo 2022: [Show Report]

The 10th edition of Japan’s largest beauty retail show Cosme Tokyo took place from 12th to 14th January 2022 at Tokyo’s Big Sight Expo Centre.

Unlike last year’s event, Cosme Tokyo 2022 was not a hybrid show; it was held completely offline but luckily organizers RX Japan (formerly Reed Exhibitions Japan) had provided a detailed exhibitor database and digital product showcase. There were even two live-stream segments from the show (which were so much fun to watch!) so I attended from a distance, as per usual these days.

If you’re interested in checking out my previous trade show coverage, here are the links: Cosme Tokyo 2021, Cosme Tokyo 2020, Cosme Tokyo 2019, Cosme Tokyo 2018 and Cosme Tokyo 2014.

Cosme Tokyo LEAD

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Cosme Tokyo 2021: [Show Report]

The 2021 edition of Japan’s largest cosmetics trade fair Cosme Tokyo took place as a hybrid event, with the offline show held in Tokyo’s Big Sight exhibition centre from 13th to 15th January.

The online version of Cosme Week Tokyo 2021 (which comprises Cosme Tokyo, Cosme Tech, Inner Beauty and Esthec Japan) opened a few days earlier and the digital exhibition booths stayed up for another week or so after the offline fair had closed. Since the pandemic is still raging over here in Europe I visited the digital edition of Cosme Tokyo 2021.

There were some 200-odd companies at Cosme Tokyo, Inner Beauty and Esthec Japan and around 150+ exhibitors at Cosme Tech. Smaller than the usual Cosme Week Tokyo shows but still impressive. According to organisers Reed Business Japan, 10,468 visitors attended the offline edition of the fair.

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