The 12th edition of Cosme Tokyo, Japan’s largest retail beauty trade fair, took place from 17th to 19th January 2024 at Tokyo Big Sight expo centre. As usual, the show was held as part of Cosme Week Tokyo which also includes Cosme Tech (OEM/ODM, ingredients, supply chain), Inner Beauty (functional foods/beverages, nutritional supplements), Hair Expo (salon hair care), Esthec Japan (salon face/body care) and Beauty Marketing Expo (services for the Japanese cosmetics industry). Cosme Tech, incidentally, was the first beauty trade show in this format, Cosme Tokyo only followed seven years later.
I remember visiting the 2014 version (back then it took place in October) and the show was so tiny! My next Cosme Tokyo was the 2018 edition, followed by Cosme Tokyo 2019 and Cosme Tokyo 2020. Cosme Tokyo 2021 and Cosme Tokyo 2022 were digital events for me, with Cosme Tokyo 2023 finally (!) an in-person trade fair again.
Cosme Tokyo 2024 was very busy throughout the three days of the fair – a total of almost 34,000 visitors was registered across all Cosme Week shows – and I enjoyed it tremendously.
TRENDS. TRAVELS. AND BERLIN 