Tag Archives: tradeshow

Retail notes from Tokyo: [Show Report] Cosme Tokyo 2023

Cosme Tokyo 2023 was my first in-person Cosme Tokyo since the pandemic. The 2022 show actually took place offline again but back then travel to Asia was still impossible for Europeans, so I attended Cosme Tokyo 2022 digitally. Cosme Tokyo 2021 was a fully digital show as well. And here are the links to the 2020, 2019 and 2018 shows, if you’re interested.

Cosme Tokyo 2023 was smaller than its pre-pandemic editions. Then again, this has been the case with every international beauty trade show that I’ve attended over the past nine months (from Cosmoprof Bologna 2022 over Vivaness 2022 to Cosmoprof Asia 2022). I think it’ll be a few more years before these global trade fairs return to normal again.

Quite a few of Cosme Tokyo’s regular Japanese exhibitors didn’t attend the show this year, and the Chinese exhibitor contingent was also much smaller than usual. So was the number of European and US/Canadian brands, by the way – I only saw a half dozen or so non-Asian beauty companies at the fair. Still, it was a super interesting Cosme Tokyo and I was incredibly happy to be back at Tokyo Big Sight.

Halls (10)

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Retail notes from Singapore: [Show Report] Cosmoprof Asia 2022

Singapore! This is where Cosmoprof Asia 2022 took place this year. Hong Kong still has a lot of pandemic restrictions (presumably thanks to its mainland China overlords and that government‘s spectacularly restrictive and ineffectual zero covid policy) so the organisers decided to relocate Asia-Pacific’s most important trade show rather than cancel it outright. And I’m very happy they did. Relocate the fair, that is. This was first in-person Cosmoprof Asia since 2019 (and my first Asian trade show since Cosme Tokyo in January 2020) and it was marvellous to be finally back in Asia.

Halls (4)

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Vivaness 2021: [Show Report]

This year’s edition of Europe’s most important organic beauty trade show Vivaness was a fully digital event. The Biofach/Vivaness eSpecial – or rather, the live webinars and presentations – took place from 17th to 19th February 2021. The digital fair, however, was launched a few days before the official start of the show and the entire virtual structure is remaining accessible to all participants for the next six months.

Organisers Messe Nürnberg wanted to create a kind of online knowledge ressource which is a really cool idea. All webinars, presentations, panels and so on – 775 sessions (!) in total – are available to view as often as you like, as are the exhibitor profiles, file uploads, videos and images. The live messaging function was discontinued a few days after the show ended but all the rest of it is still up and running until August 2021.

Biofach is always the much bigger event of the two fairs and this year was no exception. There were 1,443 exhibitors in total: 102 companies exhibited at Vivaness, the rest were at Biofach. According to the post-show report of the organisers, over 13,800 visitors from 136 countries registered for the trade fair (I should mention that this virtual edition of Vivaness and Biofach was also open to non-trade visitors – usually it’s strictly trade only) and the digital figures were also pretty impressive: over 10,000 video meetings took place at the Biofach/Vivaness eSpecial and over 400,000 chat messages were dispatched.

This was my eighth Vivaness –  my goodness! My first visit to the show was in 2014; in 2015 I published my first trade show report on this blog and here are the links to the subsequent articles if you want to check them out: Vivaness 2016, Vivaness 2017, Vivaness 2018, Vivaness 2019 and Vivaness 2020.

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