Visiting Vivaness 2024 was a bitter-sweet experience with a distinct end-of-an-era vibe (and I bet I’m not the only one feeling like this!): It was the last time that this wonderful and unique showcase for certified organic beauty took place as a stand-alone fair. From 2025 onwards, the Vivaness exhibitors will be allocated a space in the Biofach halls – Hall 4A is earmarked as the new location – as a “Vivaness area” within Biofach. Consequently, it will become part of Biofach trade show – no more dedicated expo hall, marketing or positioning.
When you consider that Vivaness originally started as the cosmetics section of organic food show Biofach it does feel like a bit of a regression. In the early Noughties, more and more cosmetics brands began exhibiting at Biofach and by 2005/2006, there were so many beauty exhibitors at the food show that the organisers decided to create a spin-off event: A trade show dedicated to certified organic beauty. The first stand-alone Vivaness took place in 2007.
My first Vivaness visit was in 2014 – you can check out my 2014 article here here, as well as Vivaness 2015, Vivaness 2016, Vivaness 2017, Vivaness 2018, Vivaness 2019, Vivaness 2020, Vivaness 2021 (digital trade show), Vivaness 2022 and Vivaness 2023. As you can tell, this is (or was) one of my essential annual trade shows.
TRENDS. TRAVELS. AND BERLIN 