Here, at long last, is my trade show review of Malaysia’s biggest beauty and salon C&T trade fair, Beauty Expo 2019 – and not a minute too soon (I’ll be leaving for Cosmoprof Asia/Hong Kong in a few days).
So let’s get started! Beauty Expo Malaysia is billed as South East Asia’s longest-running cosmetics trade show; it took place for the 19th time this year. And although the fair’s key focus are the Malaysian salon, makeup, hair and spa sectors there were still more than enough retail brands to keep me happy : )
Click on the link below to find out more about my favourite brand discoveries.
It was my first visit to Beyond Beauty ASEAN Bangkok (or BBAB for short) and – spoiler alert – it’ll also be my last BBAB. The reason: from 2020 onwards Beyond Beauty ASEAN will be combined with another key Thai beauty show (ASEAN Beauty) to form the latest addition to the Cosmoprof world of cosmetics trade fairs: Cosmoprof CBE ASEAN Bangkok (organised by BolognaFiere, Informa Markets and China Beauty Expo). These are the three of the biggest cosmetics trade show organisers in the world (and definitely the leaders in the Asian markets) so the new show is bound to be interesting, to say the least!
The reason why Cosmoprof CBE will continue to take place in Bangkok is simple: Thailand is the biggest beauty retail market in the ASEAN region and (excepting Singapore) it’s also the most highly developed ASEAN country. In fact, according to official figures by the Federation of Thai Industries, the Thai beauty and personal care market is growing strongly. In 2018, the market reached a total value of 6.2 billion USD, says Federation chairman Suphan Mongkolsuthree. And the industry grew 7% annually over the past six years making it the #1 export country amongst the largest export income earners in the ASEAN region.