The Natural Cosmetics Conference took place this Tuesday and Wednesday here in Berlin. It’s the third year that I’ve attended the event and, as always, it was very worthwhile. Interesting people, good keynote speakers and well-chosen discussion topics, not to mention a very nice venue!
This year the Branchenkongress had a strong sociodemographic focus; the first day especially revolved around demographics and market research, trends and consumer behaviour – exactly my areas of interest so I took lots of notes. Here’s a brief review (find out all about LOR!): Continue reading
