Planet Prestige is an online store for premium and niche beauty which was founded in December 2012. So far so good. But, and that is the unusual twist, unlike most online retailers the company has also opened a perfumery here in Berlin. Yes, a proper bricks-and-mortar store.
According to current EU legislation you can only sell cosmetics online if you also have at least one real store, so most online retailers have a street address somewhere to satisfy the requirements and that’s it. The Planet Prestige store on Oranienburger Straße 27, however, is a very stylish stand-alone store. It is also my current Mintel article topic. Continue reading