Category Archives: Trade Shows

Retail notes from Seoul: [Show Report] International Beauty Expo Korea 2015

I arrived in Seoul, the first stop on my Asian tour, a few days ago and my goodness, it’s wonderful to be back! Luckily I don’t get troubled by jetlag when I am flying from Europe to Asia (on the way back it’s a different matter unfortunately) because I arrived on a Wednesday evening and at 10am the very next morning, the 13th International Beauty Expo Korea trade show opened its doors in COEX Convention Center.

It was an interesting show: as far as I could tell, the exhibitors were primarily salon brands and smaller Korean cosmetics labels looking for distributors. There were only a few brand names that I recognized – like Elishacoy and Incoco – but since I like discovering new beauty labels, I found plenty to occupy my attention.

Beauty Expo Korea Intro (2)

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OWN: The Fall 2015 edition of Organic & Wellness News is now online

Here is the link to the Fall Edition of Organic & Wellness News. I’ve contributed a number of articles to this issue, including a company profile about Berlin-based vegan supermarket chain Veganz (read the OWN article here), previews about the upcoming Naturkosmetikbranchenkongress (OWN article) and organic food trade show Biofach America/Expo East (OWN article), an article on the Baobab tree and UK brand Aduna’s innovative social marketing campaign #makebaobabfamous and an article on this summer’s organic equivalency agreement between the US and Switzerland. Enjoy.

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Next Organic 2015: [Show Report]

Last Sunday, Next Organic 2015 took place in the terminal hall of Berlin’s now defunct Tempelhof airport. I’d been to last year’s trade show and loved it – read the 2014 blog article here – so I was very excited when 10th May finally rolled around! Although Next Organic is smaller than, for example, regional organic show BioOst it is also a great deal more exciting. Probably because Next Organic focuses strongly on culinary and food trends and has a much more local flavour.

Next Organic 2015 (20)

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Beauty International 2015: [Show Report]

From 27th to 29th March 2015 I was in Düsseldorf, visiting Beauty International, Germany’s biggest trade show for the salon, spa and wellness industry. The professional beauty sector is strong over here and the big German salon brands – like Babor, Alessandro International, LCN, Klapp, Jean D’Arcel, Kryolan or Dr. Grandel – are very successful internationally.

2015 also marked the 30th anniversary for Beauty International. According to organizers Messe Düsseldorf, 51000 visitors from 60 countries attended the trade show and there were 1400 exhibitors in total. And since Beauty International traditionally takes place in conjunction with Top Hair International, the most important German show for the hair salon industry, and the Make Up Artist Design Show, Düsseldorf’s trade show centre was practically bursting at the seams with visitors.

Beauty International 2015 (18)

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Vivaness 2015: [Show Report]

Vivaness is over and, as always, it was a fantastic show – l discovered new organic beauty brands (my personal highlights included a certified organic snail mucus face care range and a 7-sku line of dog shampoos!), met interesting people and returned to Berlin with cool cosmetics to try out and plenty of ideas for articles and features. Read on for more information on the organic market in Germany, stats about the trade show and, of course, a list of my favourite Vivaness brand discoveries!

Trade Show Exterior (3)

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Event: Vivaness 2015

The next important event for me will be Vivaness trade show in Nuremberg. Vivaness is one of the biggest international organic beauty trade shows and definitely the most important organic C&T event in Europe.

This year, Vivaness takes place from 11th to 14th February 2015; as always, the show is run concurrently with Biofach which is THE most important international trade fair for the organic industry. I’ll only be there for the first two days of Vivaness since I’m flying to Tokyo the week after (yay!) but I fully intend to make those two days count! And there is a lot to look forward to. Continue reading →

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[Brand Profile]: Whamisa – organic beauty from Korea

One of my favourite things about trade shows is the chance to discover new beauty labels. I first came across Whamisa at CosmeTokyo 2014 trade show and was immediately struck by the brand: Beautiful packaging, high-quality ingredients, great organic certification (BDIH and Ecocert) and a very attractive 38-sku product range.

Whamisa

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Retail notes from Hong Kong: [Show Report] Cosmoprof Asia 2014

I arrived in Hong Kong a few days ago to attend Cosmoprof Asia, the biggest and most important C&T trade show in the Asian region. This year’s Cosmoprof Asia took place from 12th to 14th November at Hong Kong’s Convention & Exhibition Center in Wan Chai. Click on the link below to read more on the show.

Kowloon (19)

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Retail notes from Taipei: [Show Report] Asia Organic & LOHAS Expo 2014

I arrived in Taipei last week. A very cool city! On my first day I was walking past the Taipei International Exhibition Centre (I was actually on my way to meet a friend for coffee!) when I saw big posters advertising the 7th Asia Organic & LOHAS Expo from 31st October to 3rd November. I had come across the term LOHAS several times in Taiwanese stores and on product packaging – obviously organic and LOHAS is a lifestyle and/or marketing trend in Taiwan just as much as in other Western and Asian countries. I decided that I simply had to visit the Organic & LOHAS Expo – and it turned out to be a compact and interesting little show.

LOHAS show (12)
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Retail notes from Tokyo: [Show Report] Cosme Tokyo 2014

This week I attended CosmeTokyo, Japan’s most important cosmetics trade show. The fair took place from 20th to 22nd October in Tokyo’s Big Sight exhibition center, which is located near Tokyo Bay. CosmeTokyo 2014 was the third edition of the show; it was held in conjunction with CosmeTech, a trade fair for ingredients, packaging, OEM manufacturing and so on. A total of 542 exhibitors from 36 countries attended the two shows and over the three days of CosmeTokyo/CosmeTech, there were 20,754 trade visitors.

CosmeTokyo 2014 (14)

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