Tag Archives: Asia beauty brands

28/01/2025 · 08:36

Cosme Tokyo 2025: [Show Report]

The 2025 edition of Japan’s largest retail beauty trade show Cosme Tokyo took place from 15th to 17th January, as part of Cosme Week Tokyo which also included Cosme Tech (ingredients, packaging OEM/ODM), Esthec Japan (salon/professional beauty), Cosmetics Marketing Expo (services for the Japanese beauty industry), Hair Expo Tokyo (hair care) and Inner Beauty (functional foods/beverages/supplements).

According to the organisers, a total of 618 exhibitors and 38,266 visitors across all shows attended Cosme Week Tokyo 2025. In previous years, Cosme Week had also included a smaller Lifestyle and Wellness show but in 2025, this was spun off into the Lifestyle Week Tokyo 2025 fair. Lifestyle Week took place in the hall adjacent to Cosme Tech and you could enter with your Cosme Week badge, but it was very much treated as a separate show.

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20/12/2024 · 13:06

Cosmoprof Asia 2024: [Show Report]

The 27th Cosmoprof Asia trade fair was, incidentally, my 10th Cosmoprof HK show (if you count the two digital fairs during the pandemic and the Singaporean edition in 2022). Despite Typhoon Toraji passing Hong Kong on the night of the first trade show day and delaying the opening of the fair on Day 2 for a few hours, it was a good show.

And here are the annual stats for Cosmoprof Asia 2024: A total of 2,500+ exhibitors from 47 countries/territories exhibited at HKCEC (13th-15th November, Cosmoprof) and AsiaWorld Expo (12th to 14th November, Cosmopack) and 60,975 attendees from 119 countries attended the two shows. A solid performance although the comparatively low official visitor numbers surprised me a bit – the show certainly seemed as busy at Cosmoprof Asia 2023 but according to the official data, fewer visitors attended this year. Not sure why.

If you’re interested in my previous Cosmoprof Asia trade show articles here are the direct links to Cosmoprof Asia 2014, Cosmoprof Asia 2015, Cosmoprof Asia 2016, Cosmoprof Asia 2017, Cosmoprof Asia 2018, Cosmoprof Asia 2019, Cosmoprof Asia 2020 (digital), Cosmoprof Asia 2021 (digital) and Cosmoprof Asia 2022.

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22/06/2024 · 11:35

Cosmoprof CBE Asean 2024: [Show Report]

The third edition of South East Asia’s first Cosmoprof fair took place from 13th to 15th June 2024 in Bangkok, Thailand. It was my second time to visit Cosmoprof CBE Asean (here is my report of last year’s show) and I enjoyed it tremendously. Compared to Cosmoprof CBE Asean 2023, exhibitor numbers increased by 50% to around 1,500+ companies and brands from 18 countries while visitor numbers grew 26% to 16,630+ visitors from 59 countries/regions. It certainly felt busier than the previous year.

There is no official country breakdown but I did a rough count of country exhibitors by colour on the information boards posted outside the exhibition halls in Queen Sirikit National Convention Centre: Around 225 exhibitors were from Thailand making this the biggest exhibitor country (as it should be!). Some 150+ brands were Chinese (almost all of these supply chain exhibitors – OEM/ODM, ingredients, machinery and especially packaging) and around 130 brands were from Korea (almost all retail brands, KOECO, IBITA et. al. were out in force again).

Halls (6)

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11/06/2024 · 05:14

Cosmobeauty Seoul 2024: [Show Report]

Cosmobeauty Seoul 2024 (29th to 31st May) was so much busier than last year’s show, with really great energy throughout the three days of the fair. There were some 370+ exhibitors including several big Korean brands that had been absent at Cosmobeauty Seoul 2023. If you’re interested, here are the links to my previous Cosmobeauty reports: Cosmobeauty Seoul 2019, Cosmobeauty Seoul 2018, Cosmobeauty Seoul 2017 and Cosmobeauty Seoul 2016.

This year’s Cosmobeauty Seoul was just chock-full of fascinating new product launches and overarching trends – like beauty tech, especially LED devices and skin/scalp diagnostics; and fragrance/home fragrance launches: I saw at least half a dozen Korean perfume/home fragrance brands that were launched within the past five years.

And of course the face care! Pimple patches everywhere (microneedle patches, patch kits with coin-sized LED devices to boost the effects, decorative/tattoo-type patches…) as were masks and serums. And a lot of aromatherapy/scented hair and body care – I posted 24 Instagram brand profiles across the three days of the show. According to my personal Instagram trade show coverage standards this is almost Cosmoprof Bologna level!

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31/12/2023 · 12:05

Cosmoprof Asia 2023: [Show Report]

In 2023, Cosmoprof Asia finally returned to its home town of Hong Kong: Cosmopack (packaging, supply chain etc.) in AsiaWorld Expo near the airport and Cosmoprof (finished cosmetics, salon beauty, hair and nails) at HKCEC in Wan Chai. And it was such a good show, packed with visitors and busy across the four days of the fair (14th to 16th November for Cosmopack, 15th to 17th November for Cosmoprof).

As usual, I focused on the retail beauty side of things: Perfumery, Cosmetics Toiletries in Hall 1E, with only a quick visit to Professional Beauty Salon, Spa Products & Equipment in Hall 3E. While I do track the salon beauty sector there’s only so much time in the day. Therefore I mostly skipped this section as well as Salon Hair in Hall 3G and Nail Products & Accessories in Hall 5G.

In total, there were 2,400+ exhibitors from 44 countries across both Cosmoprof and Cosmopack, and 65,582 visitors from 119 countries and regions. Visitor numbers were almost back to the 2018 edition which is really encouraging.

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24/09/2023 · 10:43

Cosmoprof CBE Asean 2023: [Show Report]

Cosmoprof CBE Asean is the latest additon to the Cosmoprof roster of beauty trade shows and caters to the rapidly growing South East Asian beauty markets.

Organised by Bologna Fiere, Informa Markets and Shanghai Baiwen Co. (the organisers of, amongst others, China Beauty Expo Shanghai), Cosmoprof CBE Asean 2023 took place from 14th to 16th September 2023 at Queen Sirikit National Convention Centre. Originally the fair was set to take place at IMPACT Expo on the outskirts of Bangkok but I was very happy when the organisers announced the change of venue to Queen Sirikit.

I only attended one trade show at IMPACT – Beyond Beauty ASEAN in 2019 – and it’s a nightmare to get there; no public transport and very expensive by taxi or Grab car, especially during the morning and evening rush hour. QSNCC is located in Bangkok’s city centre and connected to the subway which made the trade show commute super easy. This was my first Cosmoprof CBE Asean show.

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10/04/2023 · 14:03

Cosmoprof Bologna 2023: [Show Report]

This year’s Cosmoprof Bologna took place from 16th to 20th March 2023 and it was a blast! The energy of this fair almost felt like the pre-pandemic Bologna shows and looking at the official trade show stats, Cosmoprof Bologna 2023 was indeed almost back to its 2019 strength [2019 was the last year that the fair took place before the pandemic; the first post-pandemic show happened in May 2022].

According to organisers BolognaFiere, a total of 2,964 exhibitors from 64 countries participated in the show while visitor numbers reached 250,000 attendees from 153 countries. This is still a bit less than the 2019 numbers (3,033 exhibitors, 265,000+ visitors) but it’s majorly impressive nonetheless, considering the current economic and geopolitical situation in Europe.

Halls (15)

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08/12/2022 · 20:17

Cosmoprof Asia Singapore 2022 [Show Report]

Singapore! This is where Cosmoprof Asia 2022 took place this year. Hong Kong still has a lot of pandemic restrictions (presumably thanks to its mainland China overlords and that government‘s spectacularly restrictive and ineffectual zero covid policy) so the organisers decided to relocate Asia-Pacific’s most important trade show rather than cancel it outright. And I’m very happy they did. Relocate the fair, that is. This was first in-person Cosmoprof Asia since 2019 (and my first Asian trade show since Cosme Tokyo in January 2020) and it was marvellous to be finally back in Asia.

Halls (4)

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05/01/2022 · 09:27

Cosmoprof Asia Digital Week 2021: [Show Report]

Well, the second edition of virtual trade show Cosmoprof Asia Digital Week has come and gone. First introduced in 2020 as a substitute for the cancelled Cosmoprof Asia trade show in Hong Kong, CADW 2021 had the same format as last year’s show (here’s the link to my Cosmoprof Asia Digital Week 2020 article) – the Match & Meet database for exhibitors and visitors, online exhibitor database, Cosmotalks lectures, Cosmostage product demonstrations. The whole event took place from 8th to 16th November 2021.

This year I was registered as Media/Press so I didn’t have access to Match & Meet but still found a lot of interesting beauty brands and trends, so let’s jump right in!

CADW title pic

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01/01/2021 · 14:33

Cosmoprof Asia Digital Week 2020: [Show Report]

My first trade fair report since the Corona pandemic hit Europe in spring 2020! As I’m finishing this article  Europe is knee-deep into the second wave of Covid-19. Germany is now in its second (or third? It’s difficult to keep track) consecutive lockdown and it doesn’t look like the situation is going to improve anytime soon.

At least the Asian C&T trade fair circuit is slowly starting up again. The organisers of Cosme Tokyo fair, for example, have annouced that the January trade show will take place as a hybrid event (13th to 15th January; offline in Tokyo’s Big Sight expo centre and online in cyberspace). I already signed up for the virtual edition!

However, Cosmoprof Asia Digital Week (CADW) in November 2020 was probably the first fully digitalised beauty trade fair to have taken place since Covid-19 appeared on the scene. I enjoyed the event tremendously – organisers Bologna Fiere and Informa Markets did a great job – and when I go through my Instagram trade show coverage, it really does look and feel like I attended a real-life trade fair.

Anyhow, the first virtual edition of Asia-Pacific’s biggest C&T trade show Cosmoprof Asia took place from 9th to 17th November 2020. Originally the fair dates were 9th to 13th November, but the event turned out to be so successful in terms of scheduled business meetings and video chat traffic that the organisers extended the show for another few days.

And if you’re interested in what the usual offline Cosmoprof Asia trade fairs are like, check out my trade show reports from the last years – Cosmoprof Asia 2014, Cosmoprof Asia 2015, Cosmoprof Asia 2016, Cosmoprof Asia 2017, Cosmoprof Asia 2018 and Cosmoprof Asia 2019.

CADW 2020 (4)

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