Ah, Vivaness. The biggest (and most exciting) organic C&T show in the world! As I was finishing my Vivaness article for SPC Magazine earlier this week – explaining the trade show’s concept and regulatory framework for a reader demographic that is mostly non-European – it occured to me that some background info might also be interesting for you lot reading the article right here.
After all, the WordPress stats tell me that most of my readers are located outside of Europe (or at least their IP adddresses are but hey, I’m a NordVPN fangirl so no judgment here ; )). I think it might also have to do with the fact that I have written a lot of articles about Asian retailers, brands and companies.
Many of these brands are not particularly well documented in the English-language online world (this is a polite understatement: usually my article will be the longest and most informative brand or company profile available in English!). So, if you google certain brand or store names in English, Google lists my articles fairly prominently, despite the fact that I can’t be bothered to use SEO or keywords strategies (it seems like a lot of work).
Anyway, long story short: in this year’s Vivaness article I’ll tell you a bit about the history of the trade show and why it is so different from any other natural beauty show out there. And no, I don’t work for the trade show organisers and I don’t get paid for this either! Just wanted to clarify this point ; )